European clubs launch post-pandemic push in USA

Barcelona and Real Madrid will play the fourth Clasico ever held outside of Spain on Saturday as powerhouse European football clubs return to the United States aiming to fan the flames of US fandom.

The match at Allegiant Stadium in Las Vegas, home of the NFL’s Las Vegas Raiders, highlights the five-club, five-fixture Soccer Champions Tour organized by sports and entertainment giant AEG – which also owns Major League Soccer’s Los Angeles Galaxy.

The inaugural edition of the event features just some of the pre-season matches European clubs have scheduled Stateside after a pandemic-induced hiatus.

Real Madrid, coming off Champions League and LaLiga titles, and Barcelona are joined in the series by Italy’s Juventus and Mexican clubs America and Chivas Guadalajara.

Barcelona and Real Madrid will play the fourth Clasico ever held outside of Spain on Saturday as powerhouse European football clubs return to the United States aiming to fan the flames of US fandom.

The match at Allegiant Stadium in Las Vegas, home of the NFL’s Las Vegas Raiders, highlights the five-club, five-fixture Soccer Champions Tour organized by sports and entertainment giant AEG – which also owns Major League Soccer’s Los Angeles Galaxy.

The inaugural edition of the event features just some of the pre-season matches European clubs have scheduled Stateside after a pandemic-induced hiatus.

Real Madrid, coming off Champions League and LaLiga titles, and Barcelona are joined in the series by Italy’s Juventus and Mexican clubs America and Chivas Guadalajara.

Meanwhile, English Premier League champions Manchester City and Premiership rivals Chelsea, Arsenal and Everton and Germany’s Bayern Munich are touring the United States simultaneously, all eager to rekindle the ardor of their US fans and strengthen and expand ties with North American corporate partners.

“Right now I think largely a lot of people are really excited to see some of the teams that they typically see in the summer,” said Tom Braun, AEG Senior Vice President of Soccer and Business Operations and Business Development.

“It’s been such a long time since they’ve seen them that the absence has got people excited to come back and see the teams perform and see the players.” AFP